Importance of Speed of Service in QSR

S-O-S (Speed of Service in QSR) — Every Second Counts!

True to it’s name, A ‘Quick Service Restaurant’, Must Serve Food FAST!

1. Start with a Concept — ‘Marketing is All’. Don’t try to please all and stay with a clear concept and choose a clear Brand name with the cuisine or concept. In digital times customer’s recall value is less and hence being relevant plays a major role in deciding.

2. Small Menu — Easy to understand both by Team Members and Customers. Creates ease of Preparation and ease of ordering by the customers. A small menu reduces the wastage.

3. Efficient Design and quality Equipment — Easy Maneuvering in the Front of the House by the Customers and in Back of the House by Team, Saving Valuable time. Good Quality equipment would add on to the speed and would have lesser break downs.

4. SOP (Standard Operating Procedure) — It’s all about Process. Have written processes, which is easy to understand and replicate.

5. Training & Audit — Brings consistency. Invest in training the Team Members on Hospitality and laid SOP.

6. Forecasting — Invest in a Good POS (Point of Sale Software) which will help is planning the peaks days and hours

7. Engage with the Customer — Engage the Eyes with Food Visuals, Tasting & Samplings. Reduces the wait time. Live Food making noise and a great smell of making food is one of the best noise to hear and smell inside a #restaurant.

We eat with all our senses not only with our tongue only.